Tag Archives: red

Color Red Increases the Speed and Strength of Reactions (Study)

“A new study, published in the latest issue of the journal Emotion, finds that when humans see red, their reactions become both faster and more forceful. And people are unaware of the color’s intensifying effect. […] “Color affects us in … Continue reading

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Is wearing red an olympic advantage (Video posted on youtube 2008)

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The effect of color: (red vs. blue) on assimilation versus contrast in prime-to-behavior effects (Study)

“Abstract This paper examines whether color can modify the way that primed constructs affect behavior. Specifically, we tested the hypothesis that, compared to the color white, blue is more likely to lead to assimilative shifts in behavior, whereas red is … Continue reading

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Using a red pen (compared to black/blue): more errors are detected, marked and lower grades awarded (Study)

“Abstract Because red pens are closely associated with error-marking and poor performance, the use of red pens when correcting student work can activate these concepts. People using red pens to complete a word-stem task completed more words related to errors … Continue reading

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Women should wear red shirts (instead of green) if they want to be asked more intimate questions and have men sitting closer to them (instead of a blue shirt) (Study)

“Abstract In many non-human primate species, a display of red by a female increases attraction behavior in male conspecifics. In two experiments, we investigate an analogous effect in humans, specifically, whether red on a woman’s shirt increases attraction behavior in … Continue reading

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