Tag Archives: priming

Your best defense against advertising may be your unconscious mind (Study in PT)

“A recent study by Juliano Laran and colleagues suggests that people automatically activate a defensive system whenever they detect persuasive intent. The work builds on some fascinating results involving commercial brands in a phenomenon known as implicit priming, in which … Continue reading

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The effect of color: (red vs. blue) on assimilation versus contrast in prime-to-behavior effects (Study)

“Abstract This paper examines whether color can modify the way that primed constructs affect behavior. Specifically, we tested the hypothesis that, compared to the color white, blue is more likely to lead to assimilative shifts in behavior, whereas red is … Continue reading

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