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The effect of color: (red vs. blue) on assimilation versus contrast in prime-to-behavior effects (Study)
“Abstract This paper examines whether color can modify the way that primed constructs affect behavior. Specifically, we tested the hypothesis that, compared to the color white, blue is more likely to lead to assimilative shifts in behavior, whereas red is … Continue reading
Posted in Neuroscience
Tagged behaviour, blue, colour, influence, prime, priming, red, white
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