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Tag Archives: colour
Color Red Increases the Speed and Strength of Reactions (Study)
“A new study, published in the latest issue of the journal Emotion, finds that when humans see red, their reactions become both faster and more forceful. And people are unaware of the color’s intensifying effect. […] “Color affects us in … Continue reading
The effect of color: (red vs. blue) on assimilation versus contrast in prime-to-behavior effects (Study)
“Abstract This paper examines whether color can modify the way that primed constructs affect behavior. Specifically, we tested the hypothesis that, compared to the color white, blue is more likely to lead to assimilative shifts in behavior, whereas red is … Continue reading
Posted in Neuroscience
Tagged behaviour, blue, colour, influence, prime, priming, red, white
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Women should wear red shirts (instead of green) if they want to be asked more intimate questions and have men sitting closer to them (instead of a blue shirt) (Study)
“Abstract In many non-human primate species, a display of red by a female increases attraction behavior in male conspecifics. In two experiments, we investigate an analogous effect in humans, specifically, whether red on a woman’s shirt increases attraction behavior in … Continue reading
Color matters: Pink jail cells and the calming effect on prisoners
“Can pink make strong men weak? Do pink jail cells create a calming effect?” Quote in the article: “Even if a person tries to be angry or aggressive in the presence of pink, he can’t. The heart muscles can’t race … Continue reading
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