Color Red Increases the Speed and Strength of Reactions (Study)

“A new study, published in the latest issue of the journal Emotion, finds that when humans see red, their reactions become both faster and more forceful. And people are unaware of the color’s intensifying effect. […]
“Color affects us in many ways depending on the context,” explains Elliot, whose research also has documented how men and women are unconsciously attracted to the opposite sex when they wear red. “Those color effects fly under our awareness radar,” he says. […]

In both scenarios, red significantly increased the force exerted, with participants in the red condition squeezing with greater maximum force than those in the gray or blue conditions. In the handgrip experiment, not only the amount of force, but also the immediacy of the reaction increased when red was present.”

http://www.usnews.com/science/articles/2011/06/06/color-red-increases-the-speed-and-strength-of-reactions

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