In two experiments, we examine and find support for the general hypothesis that memory for behavioral information in the context of an impression formation task depends on where that information is located in vertical space. These findings extend earlier work showing that memory for location and shifts of spatial attention are influenced by the “good is up” metaphor. Specifically, we show that person memory is better for behavioral information in metaphor compatible locations (positive in upper space and negative in lower space) than in metaphor incompatible locations (positive in lower space and negative in upper space). These findings show for the first time that person-specific information, and person memory in general, is structured spatially.”
Tomás A. Palma, Margarida V. Garrido, Gün R. Semin.
European Journal of Social Psychology.
Volume 41, Issue 3, pages 275–280, April 2011.
Article first published online: 8 MAR 2011