Washing Away Your Sins: Threatened Morality and Physical Cleansing

(Chen-Bo Zhong and Katie Liljenquist)
“[…] In three studies, we explored what we call the “Macbeth effect”—that is, a threat to one’s moral purity induces the need to cleanse oneself.
[…] Daily hygiene routines such as washing hands, as simple and benign as they might seem, can deliver a powerful antidote to threatened morality, enabling people to truly wash away their sins.”

This article (plus related ones) here: http://www.sciencemag.org/content/313/5792/1451

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