“Can pink make strong men weak? Do pink jail cells create a calming effect?”
Quote in the article: “Even if a person tries to be angry or aggressive in the presence of pink, he can’t. The heart muscles can’t race fast enough. It’s a tranquilizing color that saps your energy. Even the color-blind are tranquilized by pink rooms.”
But – in another article:
“One study on how color can have a positive effect on one’s psyche is the pink prison experiment from the late 1970s (Schauss, 1979). According to the study, when inmates in Seattle, Washington, were placed in bright pink prison cells, they exhibited less aggressive traits.The findings became so widely accepted that many prisons in Canada and the U.S. immediately painted their cells the same bright pink color. However, when the same experiment was repeated a couple of years later by a researcher at York University in Toronto, the same tranquilizing effects were not detected.
The new conclusion was that the novelty of the color change generated the less aggressive effect. These findings are questionable; many of the notions about colors making people feel calm or depressed are outdated.
Although color is an integral part of design, very little empirical evidence exists to support some of the popularly held ideas about the effects of color on task performance, worker productivity, and human psychology.”